How to list products on Meesho

A Supplier Panel guide for Indian sellers · Updated 15 July 2026

Meesho works differently enough from Amazon and Flipkart that copying your approach across will cost you money. The commission model, the customer base and the price sensitivity are all different — and the listing itself is called a catalog, not a listing, which is more than a naming quirk.

This guide covers getting a catalog live in the Supplier Panel and what to get right before you do.

Catalogs, not listings

On Meesho you upload a catalog — a product with its variations grouped together. A kurti in five colours and four sizes is one catalog, not twenty listings.

This matters because Meesho's ranking works at catalog level. A catalog with good sales history across its variants carries that weight to new variants you add later. Splitting near-identical products into separate catalogs fragments your history and makes every new addition start cold.

So: group generously. If a customer would consider two items the same product in different flavours, they belong in one catalog.

Single upload vs bulk upload

Single upload is the web form: one catalog, filled in by hand, images uploaded through the browser. Fine for your first few, or for anything unusual. Bulk upload uses a category-specific Excel template. You download the template for your category, fill in a row per variant, host your images somewhere accessible, and upload the sheet.

The honest advice: start with single upload for your first two or three catalogs. Learn what the fields actually mean and what gets rejected. Then move to bulk, because doing fifty catalogs by hand is not a good use of a day.

If you are moving to bulk uploads, our calculators and a well-organised sheet of your SKUs will save you more time than any listing trick.

Images: where most catalogs get rejected

Meesho's image requirements are strict and enforced. The specifics have shifted over time, and different sources quote different minimums, so treat the Supplier Panel's own guidance as authoritative rather than any blog table — including this one.

What is consistently true:

Square images. 1:1 aspect ratio. Not 4:5, not landscape. A rectangular photo will be cropped by the platform and usually cropped badly. Clean, plain background. White is safest. No text, no logos, no watermarks, no borders. This is the single most common rejection reason. Sellers add a price tag or a brand watermark to their photos and the catalog bounces. Multiple angles. Front, back, side, and a detail shot. Meesho customers are buying largely on the images, and one photo converts poorly. Sharp and well lit. Blurry phone photos in bad light are rejected as low quality.

If your existing photos are the wrong shape or the background is not clean, our photo editing guide covers fixing both without buying software.

Pricing on Meesho is a different game

Meesho's headline is 0% commission across categories, which is genuinely unusual among Indian marketplaces. But zero commission does not mean zero cost:

Shipping / logistics charges based on weight and zone (local, regional, national).
A fixed platform fee per order.
18% GST on those fees.
Returns and RTO — which on Meesho's customer base is the number that actually decides whether you make money.

The second thing to understand: Meesho customers are price-sensitive and the platform surfaces cheaper options aggressively. Pricing a product the same as your Amazon listing usually means no sales at all. Pricing it too low means you fund your competitors' RTO costs out of your own pocket.

Use our Meesho profit calculator to find the break-even price with your real shipping weight and return rate, then decide your margin from there rather than guessing.

Getting the catalog live

Prepare images first. Square, clean background, four or more angles, no text.
Pick the most specific category. Category drives the attribute fields and the shipping weight slab.
Fill every attribute. Fabric, colour, size, pattern, occasion. Meesho customers filter heavily.
Set your price using the calculator, not by copying your other marketplaces.
Submit and wait. Catalog review takes time. Check the panel for rejection reasons rather than assuming it is still queued.
Once live, watch the first orders — and the first returns, which tell you more than the sales do.

When orders start arriving, the Meesho label cropper gets your labels to thermal size without the invoice pages.

Frequently asked questions

Does Meesho really charge 0% commission?

Meesho's published pricing is a 0% commission model across categories. You still pay shipping/logistics charges by weight and zone, a fixed platform fee per order, and 18% GST on those fees — so the total cost of selling is not zero. Check the official pricing page for current figures.

What is the difference between a catalog and a listing on Meesho?

A catalog is the product together with its variations — all colours and sizes grouped as one unit. Meesho's ranking works at catalog level, so grouping related variants together helps new variants inherit the catalog's history.

Why does Meesho keep rejecting my images?

The most common reasons are text, logos, watermarks or borders on the image; a non-square aspect ratio; a cluttered or coloured background; or poor sharpness and lighting. Check the Supplier Panel's current image guidance for exact specifications.

Should I price the same on Meesho as on Amazon?

Usually no. Meesho's customer base is more price-sensitive and the platform surfaces cheaper options aggressively, so identical pricing often means no sales. But cutting price without accounting for your return rate is how sellers lose money at volume — calculate break-even first.

Do I need GST to sell on Meesho?

For most taxable goods, yes. The rules around exemptions for small e-commerce suppliers have changed over time; confirm your specific position with a chartered accountant.

Sources and further reading

Marketplace fees and policies change. These are the official pages to check for the current numbers before you make a pricing decision:

Meesho Supplier — pricing · Meesho Supplier Panel