How to list a product on Flipkart

A Seller Hub walkthrough for Indian sellers · Updated 15 July 2026

Flipkart's listing flow looks similar to Amazon's on the surface, but the details differ enough to trip up sellers who assume the two work the same way. Brand approval is stricter, the category tree (Flipkart calls them verticals) is deeper, and listing quality is scored explicitly rather than implied.

This guide assumes your Flipkart Seller Hub account is active and verified.

Understand the vertical before you list

Flipkart organises its catalogue into verticals — a deeper, more specific tree than most sellers expect. "Mobile Case" is not a vertical; "Back Cover" and "Flip Cover" are separate ones with different mandatory attributes.

Getting the vertical wrong is expensive because the vertical determines: which attributes you must fill in, which filters your product can appear under, and which commission rate applies to your sales. Changing it later usually means relisting.

Spend five minutes browsing the live site as a customer first. Find a product like yours, look at the breadcrumb trail at the top of its page. That is the vertical you want.

Brand approval comes first, not last

Flipkart requires brand approval before you can list under a brand name. This surprises sellers who are used to typing a brand into a form and moving on.

If you are selling your own brand, you will need to submit trademark documentation. If you are reselling someone else's brand, you generally need authorisation. Unbranded goods can often be listed under a generic brand value, but this varies by vertical and Flipkart has been tightening this over time.

Start this process before you shoot photos. Approval is not instant, and there is nothing more frustrating than a finished listing you cannot publish.

The listing form, field by field

In Seller Hub: Listings → Add New Listing. You can add a single listing through the form, or bulk upload via Flipkart's category-specific template files.

Search for an existing product first. Like Amazon's ASIN, Flipkart uses an FSN to identify a product. If it exists, you attach your offer to it rather than creating a duplicate page. Product title. Flipkart's convention is tighter than Amazon's — Brand + Model + Product type, with the specifics going into attributes rather than being stuffed into the title. Long keyword-stuffed titles perform worse here than on Amazon. Mandatory vs optional attributes. Fill in the optional ones too. This is not a nag — Flipkart's filters are built from attributes, and an unfilled attribute means your product silently does not appear when a customer uses that filter. Sellers routinely lose visibility here without ever knowing. Images. White background, no text or watermarks, product filling the frame. Flipkart rejects listings on image quality more aggressively than sellers expect. MRP and selling price. Your MRP must be genuine. Inflated MRPs to fake a discount are a policy violation. Stock and shipping. Local, zonal and national delivery settings affect both your reach and your shipping costs.

The Listing Quality Score is not decoration

Flipkart shows a quality score against your listings. Unlike a lot of dashboard vanity metrics, this one is worth working on: it is built from the completeness and quality of your content — images, attributes, description length.

A cheap and effective routine: sort your listings by quality score, fix the worst ten, repeat next week. The attributes you skipped when you were in a hurry are almost always the reason.

Understanding what you keep

Flipkart deducts commission (varying by vertical), a fixed fee per order, a collection fee, and shipping charges based on weight and zone — with 18% GST on top of the fees.

Flipkart made significant changes in March 2026, including moving many products under ₹1,000 to zero commission and reducing return fees in several categories. Because these rates move, do not price from a blog table. In Seller Hub go to Reports → My Commission Structure — that shows your actual rates for your actual verticals, which is the only number that matters.

Our seller calculators will give you a break-even price once you have those numbers.

After you publish

Search for your own product on the live site. Not in Seller Hub — on flipkart.com, as a customer. If you cannot find it by name within a day, something is wrong.
Check the filters. Apply the filters a customer would use to find your product. If you disappear, you have an unfilled attribute.
Watch the first ten orders closely. Wrong attributes surface as returns and complaints faster than as error messages.

When orders start coming, the Flipkart label cropper will get your labels down to thermal size without the invoice pages.

Frequently asked questions

What is an FSN on Flipkart?

The Flipkart Serial Number — Flipkart's unique identifier for a product, similar in role to Amazon's ASIN. Multiple sellers can list against the same FSN.

Why is my Flipkart listing live but not showing in search?

Most often because of missing attributes, so the product does not appear under the filters customers use, or because it is in the wrong vertical. Check the vertical first, then fill in every optional attribute.

Do I need brand approval to sell on Flipkart?

For branded goods, generally yes. Unbranded products can often be listed under a generic brand value, though requirements vary by vertical and have been tightening. Start this process early — it is not instant.

Can I list on Flipkart without GST?

For most taxable goods you need GST registration. Some exempt categories differ. Confirm your specific case with a chartered accountant.

Where do I see my real Flipkart commission rate?

Seller Hub, under Reports, then My Commission Structure. This shows the actual rates applied to your verticals, which is more reliable than any published table.

Sources and further reading

Marketplace fees and policies change. These are the official pages to check for the current numbers before you make a pricing decision:

Flipkart Seller — fees and commission · Flipkart Seller Hub