Amazon India product image requirements

The exact specs, and what gets listings suppressed · Updated 15 July 2026

Amazon enforces image rules automatically. That means a listing can be quietly suppressed at 2am with no human involved and no useful explanation, and you find out when the orders stop.

This guide covers the specifications that matter, why each rule exists, and the mistakes that catch Indian sellers most often.

One caveat worth stating up front: Amazon updates these requirements, and some categories set their own stricter rules. Treat the numbers here as a working guide and the Seller Central help page linked at the bottom as authoritative.

The main image rules — non-negotiable

The main image is the one customers see in search results. Amazon is strictest here, and for good reason: it is what makes the results page look like a shop rather than a jumble.

Pure white background. RGB 255, 255, 255. Not off-white, not cream, not very-light-grey. Exactly white. This is checked automatically, and "it looks white to me" is not a defence — a phone photo of a white sheet under warm indoor light is usually somewhere around 240-250 and will fail. Product fills about 85% of the frame. Too small and the product is unreadable at thumbnail size; too large and it looks cropped. Only the product being sold. No props, no accessories you are not shipping, no hands, no models for non-apparel, no packaging unless the packaging is the product. No text, logos, watermarks, borders or badges. No "Free Shipping", no price tags, no brand watermark, no decorative frame. This is the number one rejection reason. The real product. No illustrations, renders or placeholders. In focus, well lit, realistic colour.

Pixel size: the number that gets misquoted

The commonly cited minimum is 1,000 pixels on the longest side, which is what enables Amazon's zoom feature. Below that, zoom does not work and your conversion suffers for it.

But 1,000 is a floor, not a target. Amazon recommends larger, and the practical advice from most people who do this seriously is to shoot and upload at 2,000 pixels or more on the longest side — 3,000 if you can. Screens keep getting sharper, zoom quality is a real conversion factor, and there is no penalty for uploading larger.

Square (1:1) is the safe default for the main image. It is how the results grid displays, and letting the platform crop your rectangle for you rarely ends well. File size: Amazon rejects files over 10 MB. In practice a well-exported 2000x2000 JPEG lands well under 1 MB, so this only bites people uploading straight from a DSLR without exporting. Formats: JPEG is the standard and the safest. PNG, TIFF and GIF are accepted. JPEG for photographs, every time.

Secondary images: where you actually sell

The main image gets the click. The secondary images get the order. And here the rules loosen considerably — you can use lifestyle shots, text overlays, infographics, size charts, comparison images.

Most Indian sellers upload one photo and stop. That is leaving money on the floor. A sensible set:

Main — product on pure white, filling the frame.
Back / reverse angle.
Side or three-quarter view, so the shape reads.
Detail shot — the stitching, the port cutouts, the texture. Whatever the sceptical customer wants to check.
Scale shot — the product in a hand, or next to a familiar object. This one reduces returns more than any other.
In use / lifestyle.
Size chart or specification graphic, if relevant.

Every one of those answers a question that would otherwise be a guess, and a customer guess is a coin-flip on a return.

Getting to true white without a studio

You do not need a lightbox. You need two things: even light and a correct export.

Shoot near a window, not under a tube light. Indoor tube and LED lighting casts a colour tint that turns white backgrounds cream or blue. Indirect daylight is free and better than most studio setups. Use a genuinely white surface — a sheet of white chart paper curved up behind the product removes the corner shadow line. Then fix it in editing. Even good light rarely gives you exactly 255. Pull the white point until the background clips to pure white while the product still has its detail. Our photo editing guide covers exactly how, free. Check with the eyedropper. Do not trust your eyes or your monitor. Sample the background in any editor and read the numbers. If it says 248, it will fail.

Our white background guide covers this end to end.

The mistakes that cost sellers most

The watermark habit. Sellers add a brand watermark to stop competitors stealing photos. It gets the listing suppressed. If image theft is your problem, Brand Registry is the answer, not a watermark. Almost-white. The background looks white on your screen and reads 247 to the checker. Use the eyedropper. Uploading at 800px. Zoom is disabled, conversion drops, and you never get an error message about it. Text on the main image. "2 Pack" or "Best Seller" burned into the main image. Suppression. Props in frame. The phone inside the phone case you are selling. If you are not shipping the phone, it does not belong in the main image. Over-editing. Cranking saturation until the product looks better than reality sells more units and generates returns. Colour accuracy is a returns issue, and returns cost more than the extra order was worth.

Frequently asked questions

What is the minimum image size for Amazon India?

1,000 pixels on the longest side is the commonly cited minimum, and it is what enables zoom. Treat it as a floor rather than a target — 2,000 pixels or more is the practical recommendation, and there is no penalty for larger.

What exactly does 'pure white background' mean?

RGB 255, 255, 255. Not approximately white. Check it with an eyedropper in any editor rather than judging by eye — a photo taken under indoor lighting typically reads around 240-250 and will fail.

Can I put text or a watermark on my Amazon images?

Not on the main image — text, logos, watermarks and borders will get the listing suppressed. Secondary images allow text overlays, infographics and size charts.

Why was my Amazon listing suppressed for images?

Most commonly: a non-white background, text or a watermark on the main image, an image below the minimum pixel size, or a prop in the frame that is not part of what you are selling. Check Fix Your Products in Seller Central for the specific reason.

How many images should I upload?

As many as the category allows and you can make useful. One main plus five to six secondaries covering back, side, detail, scale and use is a reasonable target. Sellers who upload a single photo consistently convert worse.

Sources and further reading

Marketplace fees and policies change. These are the official pages to check for the current numbers before you make a pricing decision:

Amazon Seller Central India — image requirements · Amazon Seller University